Shining at Boao: Hainan Kangtan Makes a Grand

Shining at Boao: Hainan Kangtan Makes a Grand Appearance at the 9th China Brand Summit, Unleashing New Momentum in E-Commerce

On May 25, 2025, the 9th China Brand Boao Summit was grandly held at the Boao Forum for Asia International Conference Center in Hainan. With the theme “Empowering the Nation Through Brands, Driven by Digitalization,” the summit brought together leading brand enterprises, renowned entrepreneurs, industry experts, and media representatives from across China to explore new paths for brand building, digital economic empowerment, and high-quality development of Chinese enterprises.

As a representative enterprise in the e-commerce sector of the Hainan Free Trade Port, Hainan Kangtan E-Commerce Co., Ltd. was invited to make a prominent appearance. Chairman Mr. Wang Bofu was honored with one of the summit's major awards—“2025 Industry Leader with the Most Growth Potential”—for his outstanding achievements in e-commerce ecosystem development, digital integration, and brand innovation. He delivered a keynote speech at the summit’s main forum and was exclusively interviewed by the organizers, where he shared in-depth insights on “Transformation and Upgrading of E-Commerce in the New Cycle,” resonating widely among participants.

The award, “2025 Industry Leader with the Most Growth Potential,” aims to recognize pioneers who drive transformation in traditional industries and activate emerging sectors under the digital economy. Chairman Wang stood out among hundreds of candidates, earning the honor for Kangtan’s bold innovations and practical breakthroughs in new e-commerce models.

The award citation read:

“He is both an observer and a doer in the new era of e-commerce. Under his leadership, Kangtan has forged an innovative path of ‘technology-driven, service-empowered, brand globalization.’ By cultivating platform ecosystems and upholding value-oriented principles, he has shaped a uniquely competitive e-commerce paradigm. In the face of trends and uncertainty, he chooses steady progress and long-termism, embodying the new commitment of Chinese brands through action.”

Wang Bofu remarked that the future of e-commerce is not about who profits fastest, but who lasts longest:

“This honor is both an encouragement and a responsibility. Kangtan will continue to strengthen its platform with technology, build reputation through service, and open the future through branding—providing a replicable Chinese model for the entire e-commerce ecosystem.”

Voice of the Summit: E-Commerce Platforms Must Find Their “Second Growth Curve”

At the main forum, Wang delivered a keynote titled “Reconstructing the E-Commerce Value Chain to Activate the Platform's Second Growth Curve.” He pointed out that the e-commerce industry has entered an era of stock competition, facing challenges such as traffic anxiety, fulfillment pressures, and user fragmentation. The traditional “traffic-transaction-subsidy” model is showing signs of fatigue; only by rebuilding the value chain into a new loop of “content-trust-repeat purchase” can platforms find a path to renewal.

He outlined Kangtan’s three key upgrade strategies:

Technological Intelligence: Enhancing platform precision and responsiveness through AI-driven product selection, user profiling, and data analytics.

Platformized Supply Chain: Establishing regional warehousing and distribution networks to enable multi-source, low-cost, and responsive product circulation.

Branded Services: Providing end-to-end support for merchants—from product listing, content packaging, livestreaming, to after-sales fulfillment—to help more small and medium brands break through.

“Kangtan is not just a trading platform. Our goal is to become an enabler and growth engine of digital commerce,” Wang emphasized.

In his exclusive interview with the summit organizers, Wang responded with pragmatic, calm, and progressive perspectives on current e-commerce pain points and trends—demonstrating the deep insight and strategic composure of a true industry leader.

When asked whether the e-commerce boom is over, he replied:

“The dividend phase isn't over—only the ‘model dividend’ phase has passed. The next dividend lies in service capability and efficiency—whether a platform can truly solve merchants’ business problems and users’ shopping pain points.”

Discussing Kangtan’s unique approach, he added:

“We don’t rely on subsidies to buy traffic, nor on inflated data to create illusions. We focus on generating real revenue for merchants and convenience for users. Kangtan is more like a service company than a transaction broker.”

On the platform’s future strategy, Wang asserted:

“We aim to do three things: 1) Solidify our platform capabilities, 2) Refine merchant services, and 3) Tell brand stories. E-commerce is not merely a tech or traffic competition—it’s a long game of endurance and value.”

The Kangtan Model: A Platform that Serves Merchants and Empowers Brands

Founded at the early stage of the Hainan Free Trade Port’s development, Hainan Kangtan E-Commerce Co., Ltd. positions itself as an integrated “platform + service + supply chain” e-commerce system. It provides full-process support across the e-commerce ecosystem—from traffic acquisition, product distribution, content production to fulfillment—dedicated to building a new-type platform characterized by light operation, high value, and strong collaboration.

Wang Bofu stated:

“Kangtan’s ultimate goal is not to pursue an IPO, but to build a long-term, stable platform that generates real value—a company that positively impacts society.”

Moving Forward: From Boao to a Broader Stage

Kangtan’s presence at the Boao Brand Summit marks another important milestone in the company’s history. It not only reflects recognition of the Kangtan model, but also opens up broader channels for communication and cooperation.

Standing at a new starting point, Kangtan will continue to focus on the three value engines: user value, brand value, and technology value. The company will strengthen core platform capabilities, accelerate its expansion across China, and actively step onto the global stage—providing robust support for the rise of Chinese e-commerce brands.

 

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